=====“Notification” Opt Out:  =====
This occurs when the lead clicks the Opt-Out link at the bottom of a **property update email**, **market report email**, or the **initial signup email**

{{::optout_notifications.png?400|}}

  * Opts out of property update emails
  * Opts out of market report emails
  * Opts out of **ALL** drip campaigns
  * Opts out of **ALL** Eblasts

The Opt-In message/alert on the lead will read **"Opted out of property contact."**

{{::notification_opt-in.png?350|}}

Opting out of both Notification and Contact will give the alert:

**"Opted out of all contact. Opt back in for: [Agent] or [Property]**

{{::agent_property_opt-in.png?500|}}


 

=====“Contact” Opt Out:=====  
This occurs when you click the Opt Out message from an email sent directly from an agent in the CRM.

{{::optout_contact.png?300|}}

  * Agents will no longer be able to contact them from the CRM unless the lead is Opted In
  * Opts out of **ALL** drip campaigns
  * Opts out of **ALL** Eblasts

The Opt-In message/alert on the lead will read **"Opted out of agent contact"**

{{::contact_opt-in.png?300|}}

Opting out of both Notification and Contact will give the alert:

**"Opted out of all contact. Opt back in for: [Agent] or [Property]**

{{::agent_property_opt-in-1.png?500|}}
 

=====Drip Opt-Out:  =====
This occurs when a lead clicks the link at the bottom of a Drip email

  * Opt out from **ALL** Drip Campaigns
  * This will also prevent them from receiving **ALL** Eblasts

{{::optout_drip.png?500|}}
 

 

=====EBlast Opt-Out:=====
This occurs when the lead click the link at the bottom of an Eblast email.

  * Opt Out from **ALL** future EBlasts
  * This will also unsubscribe from **ALL** Drip campaigns

{{::optout_eblast.png?400|}}
 

 

=====Texting Opt-Out=====
This occurs by clicking the **"Opt Out Lead"** button in the Text window on the lead's page.

{{::screen_shot_2018-02-26_at_11.04.50_am.png?400|}}

An activity will be created, **"Opted out texting: flase > true"**

{{::screen_shot_2018-02-26_at_11.05.08_am.png?350|}}
 

The opt-in message appears in the Text window on the lead's page.  **"Lead opted out of receiving text message."**

{{::screen_shot_2018-02-26_at_11.04.59_am.png?400|}}

 

  * leads can no longer receive texts from the Texting Tool.
  * Drip workflows with SMS steps should be put on hiatus when reaching the step.  **//NEEDS VERIFICATION.//**