====== How to Get Started with the Real Geeks Facebook Marketing Tool ======


**Please Note: This feature is provided at an additional monthly fee of $100.  For more information, see "Billing" below.**

===== Before Using the Tool =====


==== Browser Settings ====


  * Make sure to disable all ad blockers for ads.realgeeks.com
  * Google Chrome is recommended

==== Facebook Settings ====


**1) Set Up a Facebook Business Page** if you have not done so already.  Users may have multiple Business Pages if they choose to.  The Facebook Business Page linking is automatic and Real Geeks Facebook Marketing Tool users will be able to select the desired Business Page from their Real Geeks Ad Manager Dashboard. Click here to set up your Business Page: https://www.facebook.com/business.  Please see the image below for clarification. 

{{ :facebook_business_page.png?300 |}}

**2) Create a Facebook Advertising Account.**  To access this account please visit the following link and press "Close Without Saving" as pictured in the image below: https://www.facebook.com/ads/manager/creation/
{{ :close_without_saving.png?link&300 |}}

**3) Create a Facebook pixel.**  All Facebook accounts that are linked to the Real Geeks platform must have a Facebook pixel configured for their Facebook site.  For more information, please visit: http://docs.realgeeks.com/creating_facebook_pixel.  Please note that the pixel will not need to be emailed to support in this case, as the tool itself will link the pixel to your site once you create your first ad using the tool.  Once you have watched the video, please visit the following link to create your first pixel: https://www.facebook.com/ads/manager/pixel/facebook_pixel/.

**4) Create at least one saved audience.**  All audiences for the Real Geeks Facebook Marketing Tool will need to be created within Facebook.  The tool will then pull the audiences from Facebook into the tool.  As many as you like can be created over time, but at least one must be created to get started.  For more information, please visit: http://docs.realgeeks.com/creating_audiences_facebook.  Once you have watched the video, please visit the following link to create your first audience: https://www.facebook.com/ads/manager/audiences/.

**5) Set up Facebook Ad billing.**  This is the payment method that Facebook will use to bill per amount spent on each ad.  Real Geeks does not store this information.  To access this page, visit https://www.facebook.com/ads/manager/billing/transactions/ and select "Add Payment Method."  Please see the image below for clarification.

{{ :facebook_billing.png?link&350 |}}

===== Getting Started with the Tool =====


==== Access the Facebook Marketing Tool ====


=== From a new browser window: ===


  - Navigate to www.fb.realgeeks.com.  If you are navigating to this site for the first time, skip the next two steps and see the instructions below for Enabling the tool.
  - Enter in your Real Geeks login information
  - Select “Sign In to My Account"

=== From the Site Backend: ===


  - Select the square, black icon with nine dots from the top right corner of the Site Backend Administration page.
  - Select “Ads Manager” from the drop down menu.

=== From the Lead Manager: ===


  - Select the square, black icon with nine dots from the top right corner of the Lead Manager.
  - Select “Ads Manager” from the drop down menu.

{{ :facebook_tool_login_1.png?nolink |}}


{{ ::facebook_tool_login_2.png?nolink |}}



==== Enable the Facebook Marketing Tool ====


These instructions are for users enabling the tool for the first time.  This must be done by the site owner.

  - Navigate to www.fb.realgeeks.com
  - Read through the terms and conditions and select Agree.
  - Accept the monthly charge.

=== Billing ===


This price setting must be agreed upon to access the tool. Real Geeks originally created the tool for our marketing team to manage Facebook Marketing for our customers, which we are also offering as a separate service. Jeff then decided to make it available to Real Geeks customers who want to manage their own advertising campaigns. The original plan was to charge $250 and then Jeff decided to make it as affordable as possible to offer maximum value. We decided to share it with our customers and charge $100 per site per month to use it.  This charge will be added to your Real Geeks billing.  Users who prefer to use utilize a separate, or multiple, credit cards for their ad budget can do so while configuring their Facebook Advertising Account as mentioned above.

==== Facebook Marketing Tool Permissions ====


To enable other site users to access the Facebook Marketing Tool, the site owner must set the user’s permissions to “Facebook Admin” in Account Permissions.  Please note that while multiple users may be granted Facebook Admin permissions, other Admins will only be able to view ads created by others and can only edit or delete his or her own ads.  For more information regarding setting Account Permissions, please visit: [[http://docs.realgeeks.com/account_permissions|http://docs.realgeeks.com/account_permissions]]

==== Creating Ads ====


The tool allows you to create six different creative formats of rich ads with information and images from your website.  Please view the videos below for specific examples and step-by-step guides for creating each ad type.

  - Single Property Ad: https://www.youtube.com/watch?v=xnpZRD9Btgo
  - Single Search Ad: https://www.youtube.com/watch?v=-8nqz0wrltw
  - Multi Search Ad: https://www.youtube.com/watch?v=PMVuos7ZM-I
  - Area / Content w/ Search: https://www.youtube.com/watch?v=drYqOpIZ6lc
  - Single Image / Link: https://www.youtube.com/watch?v=OEMymoJomCE
  - Multiple Image / Link: https://www.youtube.com/watch?v=NvJNeb3WEt8

Please note that there will be a short time delay between when you create the ad within the tool and when it appears on Facebook, as Facebook must approve the ad or post you create before it is published.  Additional materials regarding Facebook’s guidelines can be found here: https://www.facebook.com/policies/ads/.

Thank you for implementing the Real Geeks Facebook Marketing Tool!  For more information, please [[https://www.realgeeks.com/support/|contact support]].