====== How to Create New Facebook Ads and Track Conversions! ======

**Follow these next steps:**
Once your Facebook pixel is Active you can create your ads and add tracking so you can see which ads are performing the best.

While in Facebook **Click** on **Create Ad** or [[https://www.facebook.com/ads/manager/creation/|Ads Manager]]

This is where you will choose your **Objective**:
{{ ::choose_objective.png?nolink |}}


To attach your Facebook Pixel tracking to a **Clicks to Website** campaign:

{{ ::website_clicks_.png?nolink |}}

  - Choose objective (Clicks to Website) “Send people to your website”
  - Enter or Select your Website URL
  - Then select your Facebook Pixel and Click **Continue**
  - Fill in your Ad Details and click **Place Order**
  - Your Facebook Pixel will automatically track all the events by people who saw your ad. 


To attach your Facebook Pixel tracking to a **Website Conversions** campaign:

{{ ::website_conversions.png?nolink |}}

  - Select Increase conversions on your website as your objective
  - Enter or select your website URL, then select your Conversion (ex: Lead, Complete Registration, and Initiate Checkout) and click **Continue**
  - Fill in your ad details, then click **Place Order**
  - Let the RealGeeks support team know about the changes you have made and ask them to add conversion tracking to the backend of your site: https://www.realgeeks.com/support/. Please specify what you had set as the Conversion (ex: Lead, Complete Registration, and Initiate Checkout)
  - Your Facebook pixel will automatically track all the events caused by people who saw your ad.
 

**You will need to create custom columns in Facebook to view the ad results.** 
Facebook has a video tutorial on how to set that up. [[https://www.facebook.com/business/help/1452248935049010|Custom Columns Set Up]] 

 