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facebook_marketing_tool [2016/10/20 18:53]
allie
facebook_marketing_tool [2020/05/28 20:45] (current)
michaels
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 +#redirect https://​support.realgeeks.com/​hc/​en-us/​articles/​360043194014
 ====== How to Get Started with the Real Geeks Facebook Marketing Tool ====== ====== How to Get Started with the Real Geeks Facebook Marketing Tool ======
  
 +Facebook Advertising is a fantastic tool that is really great for creating a pipeline of leads constantly being generated and a great resource for driving traffic to your website. Using the Real Geeks Marketing Tool helps not only generate those leads but also save you time when creating ads. 
  
-**Please Note: This feature is provided ​at an additional monthly fee of $50.  For more information,​ see "​Billing"​ below.**+{{::​fb-back-front.jpg?​650|}} 
 + 
 +**Please Note: This feature is now included ​at no charge. If you are on an older billing plan, it is an additional monthly fee of $50.  For more information,​ see "​Billing"​ below.**
  
 ===== Before Using the Tool ===== ===== Before Using the Tool =====
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-**1) Set Up a Facebook Business ​Page** if you have not done so already. ​ Users may have multiple Business Pages if they choose ​to.  The Facebook Business Page linking ​is automatic ​and Real Geeks Facebook ​Marketing Tool users will be able to select the desired ​Business ​Page from their Real Geeks Ad Manager ​Dashboard. Click here to set up your Business Pagehttps://www.facebook.com/business. ​ Please see the image below for clarification. ​+**1) Create and configure your Facebook Business ​Manager.** Here, you can keep your business assets, pages, and ad accounts connected in order to run your ads through FacebookHere is our docs page with some instructions on how you can setup and configure your Facebook Business Manager: ​http://docs.realgeeks.com/fb_business_manager
  
-{{ :​facebook_business_page.png?300 |}}+**2) Set Up a Facebook Business Page/​Billing** if you have not done so already. Users may have multiple Business Pages if they choose to. The Facebook Business Page linking is automatic and Real Geeks Facebook Marketing Tool users will be able to select the desired Business Page from their Real Geeks Ad Manager Dashboard. It will also be important to set-up your Facebook billing to pay Facebook for your Advertisement. To set both of these up, follow the video below.
  
-**2) Create a Facebook Advertising Account.** ​ To access this account please visit the following link and press "Close" ​followed by "OK" ​as pictured in the images below: ​https://​www.facebook.com/ads/manager/creation/ +<​html><​iframe width="560" ​height="315" src="​https://​www.youtube.com/embed/QEFSAegIJM8"​ frameborder="​0"​ allow="​autoplay;​ encrypted-media"​ allowfullscreen><​/iframe><​/html>
-{{ :​close_ad.png?​300 |}}{{ :​ok_close.png?​300 |}}+
  
-**3) Set up Facebook ​Ad billing.**  This is the payment method that Facebook will use to bill per amount spent on each ad.  Adding in a payment method here is required to post any ads to Facebook using the tool.  Real Geeks does not store this information. ​ To access this page, visit https://​www.facebook.com/​ads/​manager/​billing/​transactions/​ and select "Add Payment Method." ​ Please see the image below for clarification.+**3) Verify Your Domain Through ​Facebook**
  
-{{ :​facebook_billing.png?​link&​350 ​|}}+Facebook now requires you to verify that you own your website domain in order to create “boosted posts” or “posts only” with our tool. 
 +To learn how to verify your domain through Facebook, you can follow the prompted steps on our [[fb_domain_verification|Facebook Domain Verification]] guide. ​
  
-**4) Create a Facebook pixel.** ​ All Facebook accounts that are linked to the Real Geeks platform must have a Facebook pixel configured for their Facebook site For more information,​ please visit: ​hthttp://​docs.realgeeks.com/​facebook-guides. ​ Please note that the pixel will not need to be emailed to support in this case, as the tool itself will link the pixel to your site once you create your first ad using the tool.  Once you have watched the video, please visit the following link to create your first pixel: https://​www.facebook.com/​ads/​manager/​pixel/​facebook_pixel/​.+**4) Create a Facebook pixel.** All Facebook ​Ad accounts that are linked to the Real Geeks platform must have a Facebook pixel configured for the account. For more information,​ please visit: ​http://​docs.realgeeks.com/​facebook-guides. Please note that the pixel will not need to be emailed to support in this case, as the tool itself will link the pixel to your site once you create your first ad using the tool. Once you have watched the video, please visit the following link to create your first pixel: https://​www.facebook.com/​ads/​manager/​pixel/​facebook_pixel/​
  
-**5) Create at least one saved audience.**  All audiences for the Real Geeks Facebook Marketing Tool will need to be created within Facebook The tool will then pull the audiences from Facebook into the tool.  As many as you like can be created over time, but at least one must be created to get started. ​ For more information,​ please refer to this video: ​+<​html><​iframe width="​560"​ height="​315"​ src="​https://​www.youtube.com/​embed/​W8a2oc-P3mU"​ frameborder="​0"​ allow="​autoplay;​ encrypted-media"​ allowfullscreen></​iframe></​html>​
  
-<​html><​iframe width="​960"​ height="​540"​ src="https://​www.youtube.com/embed/eo4ZzDzVGW4"​ frameborder="​0"​ allowfullscreen></​iframe></​html>​+Please send your Facebook Pixel ID over to our support team at https://​www.realgeeks.com/support/ 
 + 
 +**5) Site Owner Must Enable the Facebook Marketing Tool** 
 + 
 +Go to www.fb.realgeeks.com to enable this tool.
  
-Once you have watched the video, please visit the following link to create your first audience: https://​www.facebook.com/​ads/​manager/​audiences/​. 
  
 ===== Getting Started with the Tool ===== ===== Getting Started with the Tool =====
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-This price setting must be agreed upon to access the tool. Real Geeks originally created the tool for our marketing team to manage Facebook Marketing for our customers, which we are also offering as a separate service. Jeff then decided to make it available to Real Geeks customers who want to manage their own advertising campaigns. The original plan was to charge $250 and then Jeff decided to make it as affordable as possible to offer maximum value. We decided to share it with our customers and charge $50 per site per month to use it.  This charge will be added to your Real Geeks billing. ​ Users who prefer to use utilize a separate, or multiple, credit cards for their ad budget can do so while configuring their Facebook Advertising Account as mentioned above.+This price setting must be agreed upon to access the tool. Real Geeks originally created the tool for our marketing team to manage Facebook Marketing for our customers. ​ Jeff then decided to make it available to Real Geeks customers who want to manage their own advertising campaigns. The original plan was to charge $250 and then Jeff decided to make it as affordable as possible to offer maximum value. We decided to share it with our customers and charge $50 per site per month to use it.  This charge will be added to your Real Geeks billing. ​ Users who prefer to use utilize a separate, or multiple, credit cards for their ad budget can do so while configuring their Facebook Advertising Account as mentioned above.
  
 ==== Facebook Marketing Tool Permissions ==== ==== Facebook Marketing Tool Permissions ====
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-The tool allows you to create ​six different creative formats of rich ads with information and images from your website. ​ Please view the videos below for specific examples and step-by-step guides for creating each ad type.+The tool allows you to create ​eight different creative formats of rich ads with information and images from your website. ​ Please view the videos below for specific examples and step-by-step guides for creating each ad type.
  
   - Single Property Ad: https://​www.youtube.com/​watch?​v=xnpZRD9Btgo   - Single Property Ad: https://​www.youtube.com/​watch?​v=xnpZRD9Btgo
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 [[http://​docs.realgeeks.com/​facebook_marketing_tool_user_guide|Facebook Marketing Tool User Guide]] [[http://​docs.realgeeks.com/​facebook_marketing_tool_user_guide|Facebook Marketing Tool User Guide]]
  
-Thank you for implementing the Real Geeks Facebook Marketing Tool!  ​For ​more informationplease ​[[https://​www.realgeeks.com/​support/|contact support]].+Thank you for implementing the Real Geeks Facebook Marketing Tool! If you would like to know more about our Facebook Marketing Toolfeel free to join us every single Thursday at 3 PM EST for our Facebook Marketing Tool live webinar. Sign-up for the webinar with this link. http://​www.realgeeks.com/​walkthroughs/​ 
 + 
 +==== Review Training Videos on the Facebook Marketing Tool ==== 
 + 
 +Feel free view all our training material for the Facebook Marketing Tool on the Tools settings/​help page. 
 + 
 +We also do a live webinar on the Facebook Marketing Tool every single Thursday at 3 PM EST. Sign up for that webinar by using this link: [[http://​www.realgeeks.com/​walkthroughs/|www.realgeeks.com/​walkthroughs]]
facebook_marketing_tool.1476989589.txt.gz · Last modified: 2016/10/20 18:53 by allie