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facebook_marketing_tool_user_guide

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facebook_marketing_tool_user_guide [2017/05/23 20:05]
allie [Ad Statuses]
facebook_marketing_tool_user_guide [2019/04/26 20:38]
sarah [Multiple Search]
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       * Choose which photos from your Real Geeks website that you would like to display.  ​       * Choose which photos from your Real Geeks website that you would like to display.  ​
       * The Carousel will display the photos in a slideshow format       * The Carousel will display the photos in a slideshow format
-      * The Collage will enable you to choose 2-5 photos to create a single collage ​with that also shows the number of additional images leads can view when they click on your ad+      * The Collage will enable you to choose 2-5 photos to create a single collage that also shows the number of additional images leads can view when they click on your ad
       * Create custom captions for the photos with two descriptive lines of text.  ​       * Create custom captions for the photos with two descriptive lines of text.  ​
-      * Available fields on the main creative and sub creative fields will pull specific data for the property used.+      * Available fields on the main creative and sub-creative fields will pull specific data for the property used.
 ==== Single Search ==== ==== Single Search ====
  
-      * Note: Search URLs cannot be based off of the map search.+      * Note: Search URLs cannot be based on the map search.
       * Display custom search results       * Display custom search results
           * Select whether you’d like the carousel images to link to “Search Results” or the “Property Landing Page"           * Select whether you’d like the carousel images to link to “Search Results” or the “Property Landing Page"
           * When editing the main creative for your post, the Available Fields will pull in information about the search you used.           * When editing the main creative for your post, the Available Fields will pull in information about the search you used.
-          * When editing the sub creative fields for each carousel, the Available Fields will pull in detailed information for each property.+          * When editing the sub-creative fields for each carousel, the Available Fields will pull in detailed information for each property.
  
 ==== Multiple Search ==== ==== Multiple Search ====
  
-      * Note: Search URLs cannot be based off of the map search.+      * Note: Search URLs cannot be based on the map search.
       * For easy referencing,​ under each carousel image, the tool will display the search parameters and the short link to each search generated       * For easy referencing,​ under each carousel image, the tool will display the search parameters and the short link to each search generated
       * Combine Available Fields with written text in the sub-creatives to accurately describe each search result       * Combine Available Fields with written text in the sub-creatives to accurately describe each search result
           * The main creative will pull in aggregate information from each search           * The main creative will pull in aggregate information from each search
-          * Each sub creative will pull in data about that specific search +          * Each sub-creative will pull in data about that specific search 
-      * Each image in the carousel will display a map with blue dots signifying where each of the properties from that search result are located+      * Each image in the carousel will display a map with red houses ​signifying where each of the properties from that search result are located
       * If a user clicks on one of the images, it will take them to the search results page from your Real Geeks site for that particular search       * If a user clicks on one of the images, it will take them to the search results page from your Real Geeks site for that particular search
       * There must be at least two search links included in the carousel for this ad type.       * There must be at least two search links included in the carousel for this ad type.
facebook_marketing_tool_user_guide.txt · Last modified: 2019/04/26 20:38 by sarah