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Here are some details about how this lead generation program works. With this program, the lead generation is completely managed for you, so you don't have to worry about ad creation, audiences, or anything on the Facebook side. Instead, you'll be able to spend your time focusing on converting your leads to clients and closing deals!
Length of Commitment 6 months (we chose 6 months because this is how long it takes to accurately estimate your ROI with these leads. Because Facebook proactively targets potential leads, they are usually early in the home buying process. This is great for agents because it gives you the opportunity to convert get listings from these leads, as they are not all first-time homebuyers)
Types of Ads You can choose two different ad sets, and each ad set can target one area
Average Cost per Lead Though we can't guarantee cost per lead or lead quantity, we typically see a CPL between $4-$10 with this program. Of course, this can vary depending on your area and your targeting
Billing Depending on the day you'd like to start, we'll charge you a prorated management and marketing fee to get your ad campaigns live ASAP. Your recurring bill date will be moved to the first of the month. Of course, we'll apply a platform credit that first month to adjust for your change in bill date.
Pricing For this service, we have two different pricing levels for you to choose from, with a variety of different budget options.
LEVEL 1: $300 management fee/month +
LEVEL 2: $500 management fee/month +
If you decide you'd like to move forward, complete these two items:
Once we've received these documents from you, we will bill your account a one-time prorated amount so that we can begin your ads as soon as possible. Your ad campaigns will go live three (3) business days after submitting your Terms of Service and Ad Selection form. We'll also bill your account the prorated ad spend and management fee, and send you a final billing summary and confirmation. Your billing date will be moved to the first of the month, and a platform credit will be applied to account for the change in your bill date.
If you have any questions, please contact our Facebook Marketing team at firstname.lastname@example.org
For more information on our Facebook Lead Ad Program, please download our information packet here: facebook_lead_ads_program.pdf