(In order to track conversions for your Adwords account. You will need to click a “revert back to previous Adwords version” button on the top right of your Adwords account to use these goals)
1. Log in to your Google Analytics account google.com/analytics.
2. On the left hand side, click on the “Conversions” tab > then the “Goals” option.
2a. Click “Overview” and to the right, click the “Set up goals”.
3. This will bring you to a new screen. The goals option should be selected. Now, click the “New Goal” button.
4. You will come to the “Goal Setup” screen. Scroll down and select the “Custom” option and then click “Continue”.
5. For the “Goal description”, add in “Sign Up Form Displayed” for the “Name”. Then select “Destination” for the “Type”. Click “Continue”.
6. For the “Goal details”, add in “/goals/sign_up_form_displayed/”. Click “Save”.
Congratulations! You just created your first goal!
7. Repeat process for next goal.
Here is a list of the goals we use:
Sign Up Form Displayed: /goals/sign_up_form_displayed/ (This is the goal we just used)
Sign Up Form Submitted: /goals/sign_up_form_submitted/
Contact Form Submitted: /goals/contact_form_submitted/
Seller Lead Form Displayed: /goals/seller_lead_sign_up_form_displayed/
Seller Lead Form Submitted: /goals/seller_lead_sign_up_form_submitted/
The last 2 goals are the seller lead goals. To learn about the seller lead tool, click here.
For further information about Google Analytics: http://www.google.com/analytics/