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If you’ve been around for a while, you’ve probably at least dabbled with Facebook ads before. Many of the client’s we’ve spoken to saw the following trends with Facebook:
Facebook Lead Ads have gone a long way towards addressing these issues and bringing leads from Facebook on par with those from Google. Lead Ads show an increased contact validity while keeping the efficient cost per lead.
Here are some details about how this lead generation program works. With this program, the lead generation is completely managed for you, so you don't have to worry about ad creation, audiences, or anything on the Facebook side. Instead, you'll be able to spend your time focusing on converting your leads to clients and closing deals!
Length of Commitment 6 months (we chose 6 months because this is how long it takes to accurately estimate your ROI with these leads. Because Facebook proactively targets potential leads, they are usually early in the home buying process. This is great for agents because it gives you the opportunity to get both ends of a transaction for leads, as they are not all first-time homebuyers). After six months the commitment continues month-to-month with a 30 day notice.
Types of Ads You can choose two different ad sets, and each ad set can target one area. These should reflect areas and types of homes you'd like to focus on in your market.
Average Cost per Lead Though we can't guarantee cost per lead or lead quantity, we typically see a cost per lead between $4-$10 with this program. Of course, this can vary depending on your market and your targeting.
Billing Depending on the day you'd like to start, we'll charge you a prorated management fee and marketing budget to get your ad campaigns live ASAP. Your recurring bill date will be moved to the first of the month. Of course, we'll apply a platform credit that first month to adjust for your change in bill date if necessary.
Pricing For this service, we have two different management levels for you to choose from, with a variety of different budget options.
LEVEL 1: $300 management fee/month +
LEVEL 2: $500 management fee/month +
If you decide you'd like to move forward, complete these two items:
Once we've received these documents from you, we will schedule a setup call with you to confirm your ad selections and bill your account a one-time prorated management fee, marketing budget, and platform charge so that we can begin your ads as soon as possible. Your ad campaign will go live three (3) business days after submitting the Terms of Service agreement and Ad Selection form. Your billing date will be moved to the first of the month.