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realleads_ppc [2018/10/19 21:36]
brendan
realleads_ppc [2020/05/28 21:12] (current)
michaels
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 +#redirect https://​support.realgeeks.com/​hc/​en-us/​articles/​360043726053
 ====== Real Geeks Google Managed Marketing ====== ====== Real Geeks Google Managed Marketing ======
-==== Lead Generation through Google ​PPC ====+==== Lead Generation through Google ​Pay-Per-Click ​====
  
-====== The Power of Google ​PPC ======+====== The Power of Google ​Pay-Per-Click ​======
 Are you interested in saving time and money? Our marketing experts can drive motivated buyers and sellers to your highly optimized Real Geeks website. That way you can focus on what you do best: Helping customers buy and sell homes! Are you interested in saving time and money? Our marketing experts can drive motivated buyers and sellers to your highly optimized Real Geeks website. That way you can focus on what you do best: Helping customers buy and sell homes!
  
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   - Add in negative keywords to accounts as well to filter out irrelevant clicks and protect your marketing dollars. For example, we may setup negative keywords such as "​rent",​ "​rentals",​ and more.   - Add in negative keywords to accounts as well to filter out irrelevant clicks and protect your marketing dollars. For example, we may setup negative keywords such as "​rent",​ "​rentals",​ and more.
   - Monitor all of our accounts on a daily basis and make changes to get the highest conversion rates and the lowest cost-per-lead possible.   - Monitor all of our accounts on a daily basis and make changes to get the highest conversion rates and the lowest cost-per-lead possible.
-  - Send out weekly ​reports outlining account performance and metrics.+  - Send out monthly ​reports outlining account performance and metrics.
   - Monitor ad-spend to ensure efficient use of your marketing dollars.   - Monitor ad-spend to ensure efficient use of your marketing dollars.
   - **Plus Much Much More!**   - **Plus Much Much More!**
  
-====== How Our Google ​PPC Program Works ====== +====== How Our Google ​Pay-Per-Click ​Program Works ====== 
-Here are some details about how this lead generation program works. With this program, the lead generation is completely managed for you, so you don't have to worry abouta d creation, keywords, or anything on the Google side. Instead, you'll be able to spend your time focusing on converting your leads to clients and closing deals!+Here are some details about how this lead generation program works. With this program, the lead generation is completely managed for you, so you don't have to worry about ad creation, keywords, or anything on the Google side. Instead, you'll be able to spend your time focusing on converting your leads to clients and closing deals!
  
-**Length of Commitment** 6 months (we chose 6 months because this is how long it takes to accurately ​ estimate your ROI with these leads. Google is able to target leads with varying levels of intent based on their searches, and many may still be early in the home buying process. This is great for agents because it gives you the opportunity to get both ends of a trasaction ​for leads, as they are not all first-time homebuyers). After six months the commitment continues month-to-month with a 30 day notice.+**Length of Commitment** 6 months (we chose 6 months because this is how long it takes to accurately ​ estimate your return on investment ​with these leads. Google is able to target leads with varying levels of intent based on their searches, and many may still be early in the home buying process. This is great for agents because it gives you the opportunity to get both ends of a transaction ​for leads, as they are not all first-time homebuyers). After six months the commitment continues month-to-month with a 30 day notice.
  
 **Types of Ads** We will run a variety of ads focusing on your target areas based on the conversations we have to build out a campaign strategy. These will reflect areas and types of homes you'd like to focus on in your market. **Types of Ads** We will run a variety of ads focusing on your target areas based on the conversations we have to build out a campaign strategy. These will reflect areas and types of homes you'd like to focus on in your market.
  
-**Average Cost per Lead** Though we can't guarantee cost per lead or lead quantity, we typically see a CPL between $7-$25 with this program. Of course, this can vary depending on your market and targeting.+**Average Cost per Lead** Though we can't guarantee cost per lead or lead quantity, we typically see a cost per lead between $7-$25 with this program. Of course, this can vary depending on your market and targeting.
  
-**Billing** Depending on the day you'd like to start ,we'll charge you a prorated management fee and marketing budget to get your ad campaign live ASAP. Your recurring bill date will be moved to the first of the month. Of course, we'll apply a platform credit that first month to adjust for your change in bill date if necessary.+**Billing** Depending on the day you'd like to start, we'll charge you a prorated management fee and marketing budget to get your ad campaign live ASAP. Your recurring bill date will be moved to the first of the month. Of course, we'll apply a platform credit that first month to adjust for your change in bill date if necessary.
  
 **Pricing** For this service, we have two different management levels for you to chose from, with a variety of different budget options. **Pricing** For this service, we have two different management levels for you to chose from, with a variety of different budget options.
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 **LEVEL 1:** **LEVEL 1:**
 $300 management fee/month + $300 management fee/month +
-  * $200 monthly marketing budget ($500 total) 
   * $300 monthly marketing budget ($600 total)   * $300 monthly marketing budget ($600 total)
   * $400 monthly marketing budget ($700 total)   * $400 monthly marketing budget ($700 total)
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 ====== How Do I Sign Up for This Program? ====== ====== How Do I Sign Up for This Program? ======
-If you decide you'd like to move forward, complete these items:+If you decide you'd like to move forward ​follow the link below:
  
-  * [[https://calendly.com/realleads-ppc/​setup/​10-19-2018|Schedule a Strategy Session with our team of certified Google AdWords experts to get your PPC campaign ready for launch]] +  * [[https://www.realgeeks.com/realleadsppc|Select Your Areas, Confirm Your Budget and Review ​Sign the Real Leads Google ​PPC Terms of Service Agreement]]
-  * [[https://​na2.docusign.net/​Member/​PowerFormSigning.aspx?​PowerFormId=adbb18a1-ed61-4593-a5cc-9848193ad4c6|Review ​and Sign the Real Leads Google Terms of Service Agreement]]+
  
-Once we've received these documents from you, we will join you in the Strategy Session to confirm your campaign setup and bill your account a one-time prorated management fee, marketing budget, and platform charge so that we can begin your ads as soon as possible. Your ad campaign will go live three (3) business days after submitting the Terms of Service agreement and attending the Strategy Session. **Your billing date will be moved to the first of the month**.+Once weve received these documents from you, we will join you in the Strategy Session to confirm your campaign setup and begin building out the ads. Your ad campaign will go live 7-10 business days after submitting the Terms of Service agreement and attending the Strategy Session. Upon launch we will bill your account a one-time prorated management fee, marketing budget, and platform charge so that we can begin your ads right away. **Your billing date will be moved to the first of the month**.
  
 ====== Want More Info? ====== ====== Want More Info? ======
-If you have any questions, please contact our Google AdWords ​Expert, Kendra, ​at <kendra@realgeeks.com>​ or by calling ​(808226-6332Kendra ​is in our Hawaii office.+If you have any questions, please contact our Google AdWords ​Team at <realleads-ppc@realgeeks.com>​ or by phone at (844311-4969 ext. 3Our Google AdWords Team is in our Hawaii office.
  
-For more information on our Real Leads Google program, please download our information packet here: <insert PDF here>+For more information on our Real Leads Google program, please download our information packet here: Coming Soon!
realleads_ppc.1539984962.txt.gz · Last modified: 2018/10/19 21:36 by brendan