Valuation pages allow you to create more than one seller lead page. You can customize several features of your valuation pages including background image, slug, page header, and search box headline.
Before creating valuation pages, the seller lead generation tool must be enabled and configured.
Valuation pages have been added to the website's administrative backend, as part of the Content section.
Click the link labeled “Valuation Pages” pointed out in the screenshot. This will display a list of existing valuation pages. In the upper right of that screen, click the “Add valuation page” link to display the form to create a new valuation page.
The video above goes through creating the valuation page and what each element does.
Creating a valuation page is similar to Creating Content Pages with a few differences.
Once the valuation page has been created, the seller lead workflow (from a lead's perspective) is the same as described here.