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The WYSIWYG Content editor works like a stripped-down word processor. Simply type in text, then format it by highlighting it and clicking one of the buttons.
The best way to learn is to experiment until you achieve the desired formatting. Don't worry, it's pretty easy. Here's a cheat sheet:
The trickiest part is uploading images.
After the image file has been uploaded, you can insert it into the content area of a page, sidebar, or footer.
If you want to insert a link to a popup contact form, copy and paste this special code into the editor in HTML mode: