facebook_marketing_tool_user_guide
Differences
This shows you the differences between two versions of the page.
| Both sides previous revision Previous revision Next revision | Previous revision | ||
|
facebook_marketing_tool_user_guide [2016/10/12 21:15] allie [Manage Listings] |
facebook_marketing_tool_user_guide [2020/05/14 21:31] michaels removed |
||
|---|---|---|---|
| Line 3: | Line 3: | ||
| ===== Features of Each Ad Type ===== | ===== Features of Each Ad Type ===== | ||
| - | ==== Single Property ==== | + | ==== Single Property Carousel and Single Property Collage ==== |
| - | * Display one prominent featured property. | + | * Advertise a Property Detail page from your Real Geeks website |
| - | * Choose which photos from your Real Geeks site that you would like to display. | + | * Choose which photos from your Real Geeks website that you would like to display. |
| + | * The Carousel will display the photos in a slideshow format | ||
| + | * The Collage will enable you to choose 2-5 photos to create a single collage that also shows the number of additional images leads can view when they click on your ad | ||
| * Create custom captions for the photos with two descriptive lines of text. | * Create custom captions for the photos with two descriptive lines of text. | ||
| - | * Available fields on the main creative and sub creative fields will pull specific data for the property used. | + | * Available fields on the main creative and sub-creative fields will pull specific data for the property used. |
| ==== Single Search ==== | ==== Single Search ==== | ||
| - | * Note: Search URLs cannot be based off of the map search. | + | * Note: Search URLs cannot be based on the map search. |
| * Display custom search results | * Display custom search results | ||
| * Select whether you’d like the carousel images to link to “Search Results” or the “Property Landing Page" | * Select whether you’d like the carousel images to link to “Search Results” or the “Property Landing Page" | ||
| * When editing the main creative for your post, the Available Fields will pull in information about the search you used. | * When editing the main creative for your post, the Available Fields will pull in information about the search you used. | ||
| - | * When editing the sub creative fields for each carousel, the Available Fields will pull in detailed information for each property. | + | * When editing the sub-creative fields for each carousel, the Available Fields will pull in detailed information for each property. |
| ==== Multiple Search ==== | ==== Multiple Search ==== | ||
| - | * Note: Search URLs cannot be based off of the map search. | + | * Note: Search URLs cannot be based on the map search. |
| * For easy referencing, under each carousel image, the tool will display the search parameters and the short link to each search generated | * For easy referencing, under each carousel image, the tool will display the search parameters and the short link to each search generated | ||
| * Combine Available Fields with written text in the sub-creatives to accurately describe each search result | * Combine Available Fields with written text in the sub-creatives to accurately describe each search result | ||
| * The main creative will pull in aggregate information from each search | * The main creative will pull in aggregate information from each search | ||
| - | * Each sub creative will pull in data about that specific search | + | * Each sub-creative will pull in data about that specific search |
| - | * Each image in the carousel will display a map with blue dots signifying where each of the properties from that search result are located | + | * Each image in the carousel will display a map with red houses signifying where each of the properties from that search result are located |
| * If a user clicks on one of the images, it will take them to the search results page from your Real Geeks site for that particular search | * If a user clicks on one of the images, it will take them to the search results page from your Real Geeks site for that particular search | ||
| * There must be at least two search links included in the carousel for this ad type. | * There must be at least two search links included in the carousel for this ad type. | ||
| Line 62: | Line 64: | ||
| * Videos that are uploaded to Facebook through the Real Geeks tool are uploaded to both the page and account so you can use the video for any ad type | * Videos that are uploaded to Facebook through the Real Geeks tool are uploaded to both the page and account so you can use the video for any ad type | ||
| * Boosted Post and Post Only: Use the Short URL to link leads to your website. Headline and description fields will not apply to these options either due to Facebook regulations. | * Boosted Post and Post Only: Use the Short URL to link leads to your website. Headline and description fields will not apply to these options either due to Facebook regulations. | ||
| + | * Headline and Description are displayed on Ad Only. | ||
| ==== Note for All Ad Types ==== | ==== Note for All Ad Types ==== | ||
| Line 67: | Line 70: | ||
| * Instead, you can use one of the following workarounds: | * Instead, you can use one of the following workarounds: | ||
| - | - Create a Content Page and create the desired Polygon Map Search Link within the Property Display Search Results. Link to this page in the Facebook Tool by doing either the Single Search Ad or the Area/Content Page w/ Search Ad. The Single Search will work because there is search criteria on the page itself within the Featured Properties section. | + | - Create a Content Page and create the desired Polygon Map within the Property Display Search Options. Link to this page in the Facebook Tool by using either the Single Search Ad or the Area/Content Page w/ Search Ad template. The Single Search Ad template is compatible because there is search criteria on the page itself within the Featured Properties section. |
| - | - Create a saved search from the Interactive Map search link. Open the saved search and use this link to create a new FB ad. | + | - Create a saved search from the Interactive Map search link. Open the saved search and use this link to create a new Facebook ad. |
| - | ===== General Information and Settings that Apply to All Ad Types ===== | + | ===== General Information and Settings for All Ad Types ===== |
| + | |||
| + | |||
| + | ==== Lead Assignment ==== | ||
| + | * Assign leads from a particular ad directly to a specific agent by choosing the agent's name from the Lead Assignment dropdown menu | ||
| + | * Choose "Default Lead Assignment" to apply the lead assignment settings from the Lead Manager | ||
| + | {{ ::lead_assignment.png |}} | ||
| Line 94: | Line 103: | ||
| ==== Three Types of Ads/Posts ==== | ==== Three Types of Ads/Posts ==== | ||
| - **Boosted Post:** This will create a post on the associated Facebook Business Page that also gets delivered to an audience of your choice as an ad. | - **Boosted Post:** This will create a post on the associated Facebook Business Page that also gets delivered to an audience of your choice as an ad. | ||
| - | - **Ad Only:** This post gets delivered to the selected audience, but it doesn’t get displayed on the associated Facebook Business Page (Note: This posts gets delivered from your Facebook Business page, but it doesn't create a post on that Page's feed) | + | - **Ad Only:** This post gets delivered to the selected audience, but it doesn’t get displayed on the associated Facebook Business Page. This means that the ad gets delivered from your Facebook Business page, but it doesn't create a post on that Page's feed. |
| - **Post Only:** This post appears in the newsfeed as a post from the associated Facebook Business Page. It does not include an audience, payment, or length of time and is just like a regular Facebook Post | - **Post Only:** This post appears in the newsfeed as a post from the associated Facebook Business Page. It does not include an audience, payment, or length of time and is just like a regular Facebook Post | ||
| ==== Campaign Options ==== | ==== Campaign Options ==== | ||
| Line 131: | Line 140: | ||
| ==== Ad Statuses ==== | ==== Ad Statuses ==== | ||
| - | * **Archive:** Displays when the ad has already run its timed course | + | * **Inactive:** Displays when the ad has already run its timed course |
| * **Paused:** Displays when an ad has been placed on hold | * **Paused:** Displays when an ad has been placed on hold | ||
| + | To manually pause an active ad, select "Pause" from the bottom right corner of the campaign box. | ||
| + | |||
| + | {{ ::pause_ad.png |}} | ||
| ==== Replicating Ads ==== | ==== Replicating Ads ==== | ||
| Line 144: | Line 156: | ||
| {{ ::preview_ad_workaround.jpg |}} | {{ ::preview_ad_workaround.jpg |}} | ||
| + | ==== Archive Posts ==== | ||
| + | This feature enables you yo archive posts to clean up your dashboard. | ||
| + | |||
| + | When you archive a post it gets removed from your dashboard, but this does not pause a campaign or delete a post on Facebook. Reports generated in the tool also aggregate stats from archived posts, so posts with campaigns that had leads will still be reflected in your reports. | ||
| + | |||
| + | {{ ::archive_posts.png |}} | ||
| + | |||
| + | ** Unarchive Post:** If you didn't mean to archive a post, you can easily remove it from the archives and put it back in your dashboard by going to your "Archived Posts" (a new option in the pagination for the dashboard), finding the accidentally archived post and selecting the "Unarchive" option for that post. | ||
| + | |||
| + | {{ ::remove_from_archive.png |}} | ||
| ==== To View Your Ad on Facebook ==== | ==== To View Your Ad on Facebook ==== | ||
| From the Ads Manager, click on the link of the ad campaign or the “Likes”, “Comments", or “Shares.” This directs you right to the ad on the Facebook interface to help you engage with the users | From the Ads Manager, click on the link of the ad campaign or the “Likes”, “Comments", or “Shares.” This directs you right to the ad on the Facebook interface to help you engage with the users | ||
| Line 164: | Line 186: | ||
| ==== Manage Listings ==== | ==== Manage Listings ==== | ||
| - | The Manage Listings feature provides an overview of which listings individual agents or the entire office has run ads for. Users can monitor their marketing progress, and create single property ads for listings quickly. It can be filtered by Agent ID or Office ID. | + | The Manage Listings feature provides an overview of which listings individual agents or the entire office has run ads for. Users can monitor their marketing progress, and create single property ads for listings quickly. It can be filtered by Agent ID or Office ID. The Office ID and Agent ID in the Manage Listings feature are case sensitive |
| **Settings:** Before using this feature, in the Settings | Help tab, users must have a minimum of either one Agent ID or one Office ID saved in order to use the Manage Listings feature. If you are unsure of these IDs, type in an MLS number that you know fits either one of those criteria, and the tool will return the associated ID. | **Settings:** Before using this feature, in the Settings | Help tab, users must have a minimum of either one Agent ID or one Office ID saved in order to use the Manage Listings feature. If you are unsure of these IDs, type in an MLS number that you know fits either one of those criteria, and the tool will return the associated ID. | ||
Page Tools
