facebook_marketing_tool_user_guide
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facebook_marketing_tool_user_guide [2016/12/15 02:09] allie [Replicating Ads] |
facebook_marketing_tool_user_guide [2020/05/14 21:31] michaels removed |
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| ===== Features of Each Ad Type ===== | ===== Features of Each Ad Type ===== | ||
| - | ==== Single Property Carousel and Single Property Carousel ==== | + | ==== Single Property Carousel and Single Property Collage ==== |
| * Advertise a Property Detail page from your Real Geeks website | * Advertise a Property Detail page from your Real Geeks website | ||
| * Choose which photos from your Real Geeks website that you would like to display. | * Choose which photos from your Real Geeks website that you would like to display. | ||
| * The Carousel will display the photos in a slideshow format | * The Carousel will display the photos in a slideshow format | ||
| - | * The Collage will enable you to choose 2-5 photos to create a single collage with that also shows the number of additional images leads can view when they click on your ad | + | * The Collage will enable you to choose 2-5 photos to create a single collage that also shows the number of additional images leads can view when they click on your ad |
| * Create custom captions for the photos with two descriptive lines of text. | * Create custom captions for the photos with two descriptive lines of text. | ||
| - | * Available fields on the main creative and sub creative fields will pull specific data for the property used. | + | * Available fields on the main creative and sub-creative fields will pull specific data for the property used. |
| ==== Single Search ==== | ==== Single Search ==== | ||
| - | * Note: Search URLs cannot be based off of the map search. | + | * Note: Search URLs cannot be based on the map search. |
| * Display custom search results | * Display custom search results | ||
| * Select whether you’d like the carousel images to link to “Search Results” or the “Property Landing Page" | * Select whether you’d like the carousel images to link to “Search Results” or the “Property Landing Page" | ||
| * When editing the main creative for your post, the Available Fields will pull in information about the search you used. | * When editing the main creative for your post, the Available Fields will pull in information about the search you used. | ||
| - | * When editing the sub creative fields for each carousel, the Available Fields will pull in detailed information for each property. | + | * When editing the sub-creative fields for each carousel, the Available Fields will pull in detailed information for each property. |
| ==== Multiple Search ==== | ==== Multiple Search ==== | ||
| - | * Note: Search URLs cannot be based off of the map search. | + | * Note: Search URLs cannot be based on the map search. |
| * For easy referencing, under each carousel image, the tool will display the search parameters and the short link to each search generated | * For easy referencing, under each carousel image, the tool will display the search parameters and the short link to each search generated | ||
| * Combine Available Fields with written text in the sub-creatives to accurately describe each search result | * Combine Available Fields with written text in the sub-creatives to accurately describe each search result | ||
| * The main creative will pull in aggregate information from each search | * The main creative will pull in aggregate information from each search | ||
| - | * Each sub creative will pull in data about that specific search | + | * Each sub-creative will pull in data about that specific search |
| - | * Each image in the carousel will display a map with blue dots signifying where each of the properties from that search result are located | + | * Each image in the carousel will display a map with red houses signifying where each of the properties from that search result are located |
| * If a user clicks on one of the images, it will take them to the search results page from your Real Geeks site for that particular search | * If a user clicks on one of the images, it will take them to the search results page from your Real Geeks site for that particular search | ||
| * There must be at least two search links included in the carousel for this ad type. | * There must be at least two search links included in the carousel for this ad type. | ||
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| - Create a saved search from the Interactive Map search link. Open the saved search and use this link to create a new Facebook ad. | - Create a saved search from the Interactive Map search link. Open the saved search and use this link to create a new Facebook ad. | ||
| - | ===== General Information and Settings that Apply to All Ad Types ===== | + | ===== General Information and Settings for All Ad Types ===== |
| + | |||
| + | |||
| + | ==== Lead Assignment ==== | ||
| + | * Assign leads from a particular ad directly to a specific agent by choosing the agent's name from the Lead Assignment dropdown menu | ||
| + | * Choose "Default Lead Assignment" to apply the lead assignment settings from the Lead Manager | ||
| + | {{ ::lead_assignment.png |}} | ||
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| ==== Ad Statuses ==== | ==== Ad Statuses ==== | ||
| - | * **Archive:** Displays when the ad has already run its timed course | + | * **Inactive:** Displays when the ad has already run its timed course |
| * **Paused:** Displays when an ad has been placed on hold | * **Paused:** Displays when an ad has been placed on hold | ||
| + | To manually pause an active ad, select "Pause" from the bottom right corner of the campaign box. | ||
| + | |||
| + | {{ ::pause_ad.png |}} | ||
| ==== Replicating Ads ==== | ==== Replicating Ads ==== | ||
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