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Merge Fields

Name of Field	CRM Merge Field	Drip Merge Field	Description
Lead: Name	{{NAME}}	—	The Lead's full name
Lead: First Name	{{FIRST_NAME}}	{{LEAD_FIRST_NAME}}	The Lead's first name
Lead: Last Name	{{LAST_NAME}}	{{LEAD_LAST_NAME}}	The Lead's last name
Lead: Email	{{EMAIL}}	{{LEAD_EMAIL}}	The Lead's email address
Lead: Phone	{{PHONE}}	—	The Lead's phone number
Lead: Login Link	{{LOGIN_LINK}}	{{LEAD_LOGIN_HERE_LINK}}	The Lead's automatic link to log in, displayed as “Login”
Lead: App Url	{{APP_URL}}	{{LEAD_DOWNLOAD_APP_LINK}}	The Lead's link to download the MoveTo app, displayed as “Download App”
Lead: Lead Login Here Link	{{LEAD_LOGIN_HERE_LINK}}	{{LEAD_LOGIN_HERE_LINK}}	The Lead's automatic link to log in, displayed as “Login”
Lead: Lead Download App Link	{{LEAD_DOWNLOAD_APP_LINK}}	{{LEAD_DOWNLOAD_APP_LINK}}	The Lead's link to download the MoveTo app, displayed as “Download App”
Lead: Average Property Price	—	{{LEAD_AVERAGE_PROPERTY_PRICE}}	The Lead's Average Property Price
Lead: Lead Advanced Search Link	{{LEAD_ADVANCED_SEARCH_LINK}}	{{LEAD_ADVANCED_SEARCH_LINK}}	The link to your site's Advanced Search page, displayed as “Advanced Search”
Lead: Lead Sold Search Link	{{LEAD_SOLD_SEARCH_LINK}}	{{LEAD_SOLD_SEARCH_LINK}}	The link to your site's Sold Search page, displayed as “Sold Search”
Lead: Lead Market Report Link	{{LEAD_MARKET_REPORT_LINK}}	{{LEAD_MARKET_REPORT_LINK}}	The link to your site's Market Report Search page, displayed as “Market Report”
Agent: Name	{{AGENT_NAME}}	{{SENDER_NAME}}	The sending Agent's full name
Agent: First Name	{{AGENT_FIRST_NAME}}	{{SENDER_FIRST_NAME}}	The sending Agent's first name
Agent: Last Name	{{AGENT_LAST_NAME}}	{{SENDER_LAST_NAME}}	The sending Agent's last name
Agent: Email	{{AGENT_EMAIL}}	{{SENDER_EMAIL}}	The sending Agent's email address
Agent: Phone	{{AGENT_PHONE}}	{{SENDER_PHONE}}	The sending Agent's phone number
Agent: Phone Office	{{AGENT_PHONE_OFFICE}}	{{SENDER_PHONE_OFFICE}}	The sending Agent's office phone number
Agent: Phone Cell	{{AGENT_PHONE_CELL}}	{{SENDER_PHONE_CELL}}	The sending Agent's cell phone number
Agent: Phone Home	{{AGENT_PHONE_HOME}}	{{SENDER_PHONE_HOME}}	The sending Agent's home phone number
Agent: Email Signature	{{AGENT_EMAIL_SIGNATURE}}	{{SENDER_SIGNATURE}}	The sending Agent's email signature

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