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--- facebook-guides [2016/10/13 00:37]
brittany
+++ facebook-guides [2018/06/13 16:02]
brittany [Creating Audiences]
@@ Line 1: / Line 1: @@
-====== Facebook Tracking Conversions ======
+====== Facebook Marketing Guide ======
+===== Create FB Pixel and send to support to install =====
+The Facebook Pixel allows you the ability to retarget with your Facebook audiences and collect analytical data on your Real Geeks website and your Facebook Ads. It’s important to get your Facebook Pixel ID over to our support team as quickly as possible to start collecting data on your Real Geeks website. Follow the video instructions below to learn how to create your Facebook Pixel.
+**Screencast: Creating and Installing Your Pixel**
-**1. Create FB Pixel and send to support to install**
+<html><iframe width="560" height="315" src="https://www.youtube.com/embed/W8a2oc-P3mU" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></html>
-**Screencast: Creating and Installing Your Pixel**
+Please send your Facebook Pixel ID over to our support team at https://www.realgeeks.com/support/
-<html><iframe width="960" height="540" src="https://www.youtube.com/embed/hPgamh2_oag" frameborder="0" allowfullscreen></iframe></html>
+===== Creating Audiences =====
+Your Facebook Audience is the demographic you advertise your ads to on Facebook. Facebook allows you to create three different audience type: Custom Audience, Lookalike Audience, and Saved Audience. Watch the videos below to learn more about these audience types.
-Get Your Facebook Marketing Campaign Started with this Step-by-Step guide to drive motivated buyers and seller to your highly optimized Real Geeks website
+**Custom Audience**
-**Checklist: Facebook Marketing STEP 1**
+<html><iframe width="560" height="315" src="https://www.youtube.com/embed/78tBDBum5xg" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></html>
-{{:fb-pixel---step-1.jpg|}}
+**Lookalike Audience**
-**2. Setting up Tracking Events to view conversion stats**
+<html><iframe width="560" height="315" src="https://www.youtube.com/embed/Ig7dHzYSDq0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></html>
-**Screencast: Tracking Lead Conversions in Facebook**
+**Saved Audience**
-<html><iframe width="960" height="540" src="https://www.youtube.com/embed/LewIjWNKAMU" frameborder="0" allowfullscreen></iframe></html>
-Get Your Facebook Marketing Campaign Started with this Step-by-Step guide to drive motivated buyers and seller to your highly optimized Real Geeks website
+<html><iframe width="560" height="315" src="https://www.youtube.com/embed/GkRBR1NKdKY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></html>
-**Checklist: Facebook Marketing STEP 2**
+Once you have watched the video, please visit the following link to create your first audience: https://www.facebook.com/ads/manager/audiences/.
-{{:fb-conversions---step-2.jpg|}}

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